Purple is the new Green. Honda rolls out the FCX Clarity Hydrogen car.

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The new zero-emissions FCX Clarity hydrogen vehicle from Honda rolled off the production line Monday in Japan and is headed to Southern California.

The FCX Clarity, which is powered only by hydrogen and electricity, emits only water. It is two times more energy efficient than a gas-electric hybrid and three times that of a standard gasoline-powered car.

Only a select bunch of lucky consumers get to sign a three year lease for the new FCX Clarity. But it comes at a steep price for some. $600 a month, however, the lease covers all maintenance costs and collision protection.

The fuel cell draws on energy synthesized through a chemical reaction between hydrogen gas and oxygen in the air, and a lithium-ion battery pack provides supplemental power. The FCX Clarity has a range of about 270-miles per tank with hydrogen consumption equivalent to 74 miles per gallon, according to the carmaker. It has a top speed of up to 100 miles per hour. Not that anyone should be driving that fast.

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